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Contemporary issues in marketing 3 850


 
Module code GIC 850
Qualification Postgraduate
Faculty Gordon Institute of Business Science
Module content

As market dynamics shift so too does the role of marketing. This elective will expose students to contemporary issues in both marketing theory and practice that will enable them to better equip their organisations to acquire, grow and maintain valuable customers in line with organisational objectives. The focus will change year on year depending on what the current trends are and students are advised to consult the elective manual each year for further guidance.
Module credits 6.00
NQF Level 09
Contact time 28 contact hours per 3 week cycle
Language of tuition Module is presented in English
Department Gordon Institute of Business Science
Period of presentation Semester 2
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